WhatsApp For Business

How To Use WhatsApp For Business – 5 Tips With Examples

WhatsApp, the social messaging service acquired by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As on January 2015, half a billion people around the world were regular, active WhatsApp users. These users are sharing more than 700 million photos and 100 million videos every single day. In India, its more popular than Facebook and…

30 Cost Cutting Tips

30 Cost Cutting Ideas To Survive Cashflow Crunch

Every month, local entrepreneurs in my city get together and share their business experiences. During one such monthly meetup, one of the business owners asked the group an interesting question : What are the simple cost cutting techniques that I can implement today? This question made us put our coffee mugs back on the table. It really…

Pareto's 80/20 Rule

How To Use Pareto’s 80-20 Rule To Grow Your Business

Recently, I was reading about an Indian IT company InfoEdge’s monthly performance report. This company is behind many popular businesses such as Naukri, 99acres, Zomato and PolicyBazaar.com. While reading the report, I noticed an interesting point. Just take a look at some numbers for Naukri.com : This one site takes 68% traffic share in recruitment market Its 90% revenue comes…

build-web-presence

Does Your Business Have A Web Presence? If not, learn how to build it.

Mr. Rakesh is a distributor of industrial pumps since past couple of years. Recently, he met a potential customer at one exhibition and after explaining about the products he sent a quotation to that customer. After receiving that quote, first thing that customer did was to google Mr. Rakesh’s company name on Google! He was hoping to find…