In our endeavour to help entrepreneurs to grow their businesses, we published lot of insightful articles last year. I’ve handpicked 12 of them that instantly stuck the cord with our readers. Hope you’ll enjoy these posts.
Here are 12 best business articles of 2015 published on ProfitBooks blog
If you are setting up an eCommerce store or selling digital products from your website, you’ll need a payment gateway to accept payments from your customers.
Whole payment gateway outlook in India is changing rapidly. Apart from traditional payment gateways, we now have options to accept money using mobile wallets.
This article compares the best payment gateways and wallets currently available in India.
Facebook is perhaps the only social medium that can help you reach out to over a billion people. It knows more about your customers than you do and can help you communicate with them at a new level.
Facebook is a powerful social network and it can help you grow your business easily. You can setup a company page and use Facebook for business promotion, brand building, customer communication and much more.
Here is a quick guide to get you started with Facebook for business.
Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue generating business needs a fuel named capital. That’s why, at almost every stage of the business, entrepreneurs find themselves asking – How do I finance my startup?
Here is a comprehensive guide that lists 10 funding options for startups that will help you raise capital for your business. It covers Bootstrapping, Crowdfunding, Angels, VCs, Bank Loans, Microfinance, Govt Programs and much more.
Many business owners are trying to do everything to save few bucks. However, they fail to calculate the value of opportunities lost because they invested too much time into tasks that can be best left to professionals.
Business activities like bookkeeping, Tax Preparation, Payroll, Designing, Social media marketing and Hiring can be easily outsourced to save time & money.
Lets look at 9 such business activities you can easily outsource so that you can focus on growing your business.
WhatsApp, the social messaging service is arguably the world’s fastest-growing communication app. Over half a billion people around the world are regular, active WhatsApp users.
Apart from using it for personal communication, you can use WhatsApp for your business in various ways. Its cost effective and you can get started quickly.
Lets look at the 5 creative ways to implement WhatsApp in your business..
How often we misplace our documents or spend lots of time just to locate them? Well, this can be avoided by creating a paperless office.Most of the documents like bills, receipts, business cards can be scanned and stored digitally for later reference. Those can be shared online which saves time as well as money.
There are numerous benefits of creating a paperless office. With latest technology and online apps, its possible to cut paper usage. Check out these 10 simple tips to create paperless office.
eCommerce in India is booming. According to a study conducted by Google India, there were 35 million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year 2016. Broadband internet and explosive growth of mobile phones are fueling this growth further.
If you have a product to sell, this is perhaps the best time to start selling it online. Here is an ultimate guide to teach you how to sell online in India.
It covers the costs involved in selling online and compares selling on marketplaces Vs own web store
Every small business owner is looking for ways to cut the expenses. They keep asking themselves –
What are the simple cost cutting techniques that I can implement today?
With little imagination, its possible to save money in areas such as advertising, marketing, office expenses, inventory purchases, loans, taxes and hiring.
I’ve put together 30 cost cutting ideas that can help you beat cash flow crunch and save money in the short term. Check it out.
If you own a business, you might notice that 80% of the sales come from 20% of the customers, or 80% of the sales are made by 20% of the staff. CNN once reported that 80% of errors and crashes in Microsoft products come from 20% of the bugs.
This distribution might be little different; it could be 90-10 or 70-30 in some cases, but the fact is, this inequality exists.
So, let’s see how we can use the 80-20 rule while setting up our goals for our business. I’ve picked up 5 areas where we spend our time most.
When done right, online presence can help you establish a credible brand image, spread awareness about the products/services you are selling and get you more leads and customers.
You don’t have to be everywhere but the business should be discoverable through search engines. You can build meaningful relationships online and open channels for customer acquisition.
Check out these 5 ways to build a strong web presence of your business.
Collecting, analyzing and using the right data can help us make smarter business decisions about our time, our budget and our team. We need to get to a point where we can treat our efforts — marketing channels, product features, team hours — as levers; when we push or pull one, we know what result to expect.
Instead of spending time in tracking lot of KPIs you can get the better results by tracking selected few. Here is a list of 6 key metrics every successful business track to grow their startup.
Every business owner wants to put their products or services in front of their potential customers. However, most of the traditional ways cost money and not everyone can buy TV ADs when they are just starting up the business. Don’t worry as its still possible to successfully promote your business without spending a lot of money.
Check out this list of 8 free ways to promote your business. These marketing ideas would not cost you money but require one time investment of your time.
So, which of these articles was your favorite? Feel free to share your feedback in comments section below.
Also check most popular business articles from 2016.