At the end, everything comes down to your copy. To open an email, or not to; this is a common question that every person (including you and I) face every single day. B2B buyers receive hundreds of sales emails on a regular basis. They only open a small fraction of sales emails, read even…
The Cost Of Goods sold is the direct cost of the goods produced by a firm. Now, what is the direct cost? It is the cost that can be related directly to any good or service. In this article, we will tell you everything about the cost of goods sold and how you can control…
Businesses run on the sole motive of keeping growing consistently and earning profits. But all days are not the same. They face some difficulties. What is important here is to constantly monitor the health of your business, the financial ratios and profit margins. The analysts need to constantly evaluate the firm’s ability to generate profits…
The Asset to Liability ratio of businesses can help assess their profitability and scope for growth accurately. Information regarding this ratio can help prepare financial statements for a company. Financial statements include the Balance Sheet, the Cash Flow Sheet, and the Statement of Income. One must have a clear understanding of assets and liabilities to…
Money is the primary component of a business. The prime goal of all business entities is to earn profit. The small business entities having low turnover or run by 1 or 2 persons. Need not keep a record of transactions as the transactions are limited. Yet, as the business grows. The entity has to record…
A common challenge for both small and large companies is how to handle inventory problems and solutions. The many processes involved in inventory management mean you need to keep a careful eye on your items. Otherwise, your products can easily get lost or damaged. This task can become even more challenging without the right tools…
Understanding what your expenses are is the first step in establishing a business that has a solid foundation. While it’s true that counting your expenses can be a lot less exciting than counting the profits of what your business provides, it still is an important part of how you can fully understand how the inner…
All businesses or organizations have two indispensable financial flows: Expenses and Revenue. Let’s have a quick understanding of the mentioned terms. In simple words, revenue refers to the money coming in, and expenses refer to the money going out. The money coming in (revenue) is responsible for meeting the requirements and helping to run the…
When buying online, customers usually need an extra incentive that makes them feel confident about their decision. Luckily, product videos are a great way to provide all the helpful information (and that little extra push) most people need for a purchase. But before you start adding a bunch of these videos to your marketing strategy,…
It takes a long time and a lot of effort to get to where you can finally start your business. But the hard work doesn’t stop, once you begin running your firm. You will face a slew of other milestones and obstacles, accounting being one of them. Accounting is critical as you start your…
