A good tool improves the way you work. A great tool improves the way you think. And in digital marketing, the tools entail the software you use in your agency or business that make your job easier. However, discerning which tools are great and which are not suitable for your business can be challenging.…
DetailsWhen buying online, customers usually need an extra incentive that makes them feel confident about their decision. Luckily, product videos are a great way to provide all the helpful information (and that little extra push) most people need for a purchase. But before you start adding a bunch of these videos to your marketing strategy,…
DetailsSmall business marketing might be a headache for many, as the owners try to find the best tools and platforms to invest in. Small businesses are looking for effective ways to boost their presence and engagement with a limited budget, ensuring that the money is well spent. Email marketing has experienced huge growth in the…
DetailsTo err is human. The problem is, most small businesses can’t afford to make financial mistakes. Fortunately, most of these errors are easy to prevent. In this article, we are going to talk about the most common financial mistakes that small business owners make in the hopes that the added awareness may lead you to…
DetailsPrime Minister Narendra Modi launched an electronic voucher-based digital payment system “e-RUPI” on August 2, 2021. The platform will be a person-specific and purpose-specific payments system. The launching of e-Rupi confirms India’s first step towards having a digital currency in the country. Let us dive into the basic understanding of what e-Rupi is and how…
DetailsIncorporated in 2012 and based in Pune, Maharashtra, ProfitBooks is a Technology Platform presenting accounting and inventory solutions to small and medium enterprises to improve invoicing, expense management, inventory management, and accounting. In short, it’s a complete accounting software solution. Since its inception, many companies in over 60+ countries from different business verticals entrust ProfitBooks…
DetailsIn the business world, ‘it’s not about what you sell but how much and how well you sell it,’ states Brian Halligan, CEO & Co-Founder, HubSpot. And marketing is the key to increasing your sales in the business world. However, marketing in the traditional sense of the word no longer exists. In the digital era,…
DetailsA retail business’s inventory is among its most precious assets. As it has been proven to be the case, in the global ever-growing economy, for inventory-intensive industries such as retail, hospitality, and manufacturing, an entity’s finished products, raw materials, and other components are at the heart of its business. Therefore, a shortage of inventory at…
DetailsIt’s been a long pandemic and it still continues to exist. Amid this pandemic, we have figured out a lot of solutions to our problems, a lot of ways to manage everything around us. We have changed some old methods and have transformed them into something that suits current situation and adjustments. One such…
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