Conversion rate is an essential metric to track for businesses large and small. A business owner or company leadership can learn a ton about consumer trust, website usability, lead generation, website optimization, user interaction, and more via conversion rates.
Understanding your conversion rate more can also help you allocate precious marketing dollars toward the top campaigns.
And create a game-changing site optimization strategy. For instance, you can get more strategic about how your site is understood and valued by top search engines.
This can prove profitable for online merchants and eCommerce websites. You always tap into expertise on internal search engines via Fast Simon
There are, however, challenges to analyzing and boosting conversion rates. And not all tips and tricks for increased conversions are universal. To help, we compiled a number of proven ways to boost website conversion rates. Let’s dive right in!
1. Visitor Data and Analytics are Important
Conversion rate optimization is definitely easier when you have data and analytics on your business website’s visitors. This makes collecting data and analytics an essential way to boost website conversion rates.
Tracking and analyzing your site’s data helps you learn more about the visitors coming in, how they interact with the site, and how to tweak functionality and usability for more conversions. For instance, you should be compiling the following data points:
- User behavior details for every landing page
- Traffic data and traffic source data
- Click-Through Rates (CTR) on marketing and ad campaigns
- Return customer feedback and data
- Bounce rates and common exit pages
Quantifiable data like the above can help you create a better user experience and develop strong buyer personas. This all equates to better conversion rates.
2. Competitor Analysis is Critical to Conversion Rate Optimization (CRO)
This is another exceptional way to boost website conversion rates. Chances are, the top competitors in your industry and market have spent a ton of money creating a powerful user experience, high converting web pages, and strong marketing campaigns that convert.
Instead of reinventing the wheel, you can take a page from your competitor’s playbook for website conversion. What makes your competitors’ websites strong? What works in the market and how can you utilize the same tactics?
Competitor analysis puts you in your customers’ shoes with less spend on your end. This allows you to focus on efforts that will help you achieve your business conversion goals.
3. Have a Very Clear and Concise Value Proposition
If you want to convert more website visitors, you need to have value front and center. This is the value that customers will get from your business’ products and/or services. A value proposition is absolutely critical to ensuring a higher conversion rate.
“Rarely is your value proposition the product itself or its features,” Shopify explained. “Instead, it’s the way the brand or product fixes a meaningful pain point, improves the lives of your target audience, and the way it makes them feel (like they have superpowers, for example).”
A value proposition isn’t only above the fold either. It should be stressed in all your marketing, advertisements, blogs, landing pages, and more. The more value you have front and center, the easier conversion rate optimization becomes.
4. Website Navigation is Absolutely Essential
Have you ever been on a confusing website? You most likely have, and it can be a frustrating experience. Not to mention, you probably didn’t make a purchase.
This is why simple and seamless website navigation is essential to boost website conversion rates. Site visitors need to land on your website, navigate easily to find what they want or need, make a seamless purchase, and more.
The less friction and opportunities to abandon the shopping experience the better. One way to ensure site navigation is simplified is to add an internal search browser to your website.
This is especially important for eCommerce sites. Let customers find what they want and need quickly.
5. Build Confidence to Buy With Positive Ratings and Reviews
This is a very important conversion rate optimization tactic. The internet allows you to connect with potential customers anywhere and anytime. However, the internet also gives consumers power via ratings and reviews.
Part of any buyer funnel is the consideration or evaluation stage. This is when a consumer does a bit of research on your business, products, and/or services. If there are plenty of positive ratings and reviews, the conversion will come easier.
When a consumer interacts with a review from your business that is positive, the consumer is 58 percent more likely to convert, according to BigCommerce. That is a big win for any business.
It’s Time to Boost Your Website’s Conversion Rate!
The above ways to boost website conversion rates are just the tip of the iceberg. There are plenty of CRO tips and tricks to research, but the above will get your site moving in the converting direction. Is your site converting? It may be time to make some tweaks.