At the end, everything comes down to your copy. To open an email, or not to; this is a common question that every person (including you and I) face every single day. B2B buyers receive hundreds of sales emails on a regular basis. They only open a small fraction of sales emails, read even…
Each aspect of your business is equally important, but if there’s one that stands more crucial than others, that would be the point-of-sale (POS). It’s the moment when a potential client finally transitions into a paying customer. Most businesses already have an established point-of-sale system. For brick-and-mortar stores, that would be the cash register…
A common challenge for both small and large companies is how to handle inventory problems and solutions. The many processes involved in inventory management mean you need to keep a careful eye on your items. Otherwise, your products can easily get lost or damaged. Without the right tools and strategy, this task can become even…
Understanding what your expenses are is the first step in establishing a business that has a solid foundation. While it’s true that counting your expenses can be a lot less exciting than counting the profits of what your business provides, it still is an important part of how you can fully understand how the inner…
All businesses or organizations have two indispensable financial flows: Expenses and Revenue. Let’s have a quick understanding of the mentioned terms. In simple words, revenue refers to the money coming in, and expenses refer to the money going out. The money coming in (revenue) is responsible for meeting the requirements and helping to run the…
When buying online, customers usually need an extra incentive that makes them feel confident about their decision. Luckily, product videos are a great way to provide all the helpful information (and that little extra push) most people need for a purchase. But before you start adding a bunch of these videos to your marketing strategy,…
Small business marketing might be a headache for many, as the owners try to find the best tools and platforms to invest in. Small businesses are looking for effective ways to boost their presence and engagement with a limited budget, ensuring that the money is well spent. Email marketing has experienced huge growth in the…
To err is human. The problem is, most small businesses can’t afford to make financial mistakes. Fortunately, most of these errors are easy to prevent. In this article, we are going to talk about the most common financial mistakes that small business owners make in the hopes that the added awareness may lead you to…
Prime Minister Narendra Modi launched an electronic voucher-based digital payment system “e-RUPI” on August 2, 2021. The platform will be a person-specific and purpose-specific payments system. The launching of e-Rupi confirms India’s first step towards having a digital currency in the country. Let us dive into the basic understanding of what e-Rupi is and how…
A retail business’s inventory is among its most precious assets. As it has been proven to be the case, in the global ever-growing economy, for inventory-intensive industries such as retail, hospitality, and manufacturing, an entity’s finished products, raw materials, and other components are at the heart of its business. Therefore, a shortage of inventory at…
