ChatGPT is all people are talking about these days, you might have read about it in the news or on the internet.
If all that buzz about ChatGPT has grabbed your attention and you know more about AI technology and how to utilize this tool in your business or startup you have come to the right place. In this blog, we will talk about the following points.
What is ChatGPT?
Unless you are living under a rock, you have heard about chat GPT. This AI software has taken the world by storm. People are finding new and creative ways to use this AI software in tasks like creaking exams, writing books, writing songs and so much more, but there is still a little confusion about what Chat GPT is.
Chat GPT is a language model developed by an OpenAI. The GPT stands for “Generative pre-trained transformation.” In simple words, this AI tech knows all the information visible on the internet, with which it can optimize your internet browsing experience.
Keep in mind that this is not a new technology. Variations of artificial intelligence tools like Chat GPT have existed for years, for ex. Apple’s Siri, but what makes chat GPT stand out is the fact that it’s free.
Anyone with an internet connection and a laptop or a phone can access chatGPT, which makes the AI easy, convenient, user-friendly, and simple. Even if you are a business owner, anywhere around the world, as long as you have an internet connection and a device, you can use this AI tool. poison
How to use ChatGPT as a marketing tool?
There is an old proverb that goes like ” people will buy a well-marketed poison, but will avoid an ill-marketed medicine” meaning if you know how to market your product or service selling it becomes easy.
A lot of small and medium-sized businesses struggle with marketing, due to their budgets. This is where Chat GPT will help you tremendously, following are the marketing aspects where Chat GPT will help you.
1. Content creation
To put your business on the map, a social media presence is very important. Blog posts, social media posts, etc are very important, but constantly coming up with new and innovative content is time-consuming as creativity takes a lot of time. This is where AI comes to the rescue. You can type in a prompt for eg. Write an Instagram caption for a shoe company launching its new collection. The AI will generate multiple human-like text responses for you to choose from. Making your work very easy, you can also generate a wide range of content for different platforms like Instagram, Twitter, Facebook, etc.
AI will also help you find SOE words for your content, as well as help you understand your target audience, increasing your reach and online visibility.
2. Customer service
Customer service is one of the important pillars of any good business. You can have a really promising product or service, but if you cannot improve your customer experience, in the long run, your business will suffer. How does a language model AI help with customer service? Chatgpt will generate an automated response to all the frequently asked questions about the product or service. It will also help you market a solution to the frequently ask problems. For e.g, you gave the AI the prompt of what the biggest issue faced by someone using accounting software? Maybe the answer is its price point, so as an accounting software, you can offer a free subscription like proftbooks.
With the help of AI technology, you can understand the customer’s problem or requirement in a few minutes, which would others wise take to months to research.
3. Market research
The difference between your shoe brand and Nike is the simple fact that as a big company, they have done excellent market research, which they paid a lot of money for. Your small business doesn’t have that kind of budget, but that should not stop you from creating a unique experience for your customers. AI will help you with understanding your target audience and their needs regarding a particular product or service. for e.g, if you give the prompt How can I make my shoe brand more disability friendly? or what is something people with a disability look for in their footwear? the AI will give you a detailed summary which will otherwise take months of research.
Chatgpt gives any business the ability to study its customers and cater to their needs. Making your goods or services unique for your customers.
Advertising any new product or service in this saturated market consists of a lot of complex tasks. For small startups and companies, this feels like an impossible task. With the help of chatgpt, you can plan your build. You’re won ad campaigns without the help of any ad agencies or even a big brand or marketing team.
ChatGpt will also suggest platforms to place your ads by understanding your target audience.
5. Chatbot integration
Having quick and user-friendly customer service is an important service any business should have, but each time a company can’t have a customer service agents talk to customers about all issues and queries.
This is where a chatbot comes in handy. For years, big companies like Zomato, amazon, etc have been using this chatbot technology. engineering a chatbot is an expensive affair, but with the help of chatgpt, you can have your chatbot where you can feed answers to frequently asked questions. Which will save you time, energy, and manpower. This makes your business more accessible and approachable.
Chatgpt is a powerful tool for small business owners which small teams and limited budgets. As we mentioned above, AI technology has been around for a minute, hence there are more powerful tools like chatgpt. Which a small business or startup can use to increase their reach and develop their brand. Following are five such AI tools.
Other free AI marketing tools
Poised.com is a unique AI software. This software gets integrated with your preferred webinar software and gives you suggestions about your speech, tone, and body language. It gives you a count of all the words you repeated and long pauses you took during a meeting and video calls.
This AI software is best suited for companies that give sales pitches or client presentations online. Companies will greatly benefit from this software as it will save a lot of time, which is otherwise spent on training people.
2. Galileo AI
Graphic design is one very demanding marketing sector, but at times can be very expensive. Sometimes the images are has a copyright issue and hence can’t be used in your creative. With the help of Galileo AI, you can make creatives just by giving a prompt in natural language (a human language like English) and the AI will create a creative for you.
Which you can then use on any social media platform to promote your goods and services.
3. InVideo AI
Invideo AI is an AI software that is useful in video editing, especially for YouTube videos. The software lets its users edit their content faster as well as create intros for videos. The AI also creates a colour pallet, which is specific to your brand and the content you post.
In this new marketing world, where all small business owners are also expected to be content creators, AI software like Invideo are extremely useful.
4. Conversed AI
Conversed AI will save a lot of your time, as this AI is designed to mimic your texting patterns. You can also send automatic answers to frequently asked questions.
This AI just like ChatGpt will help you with your customer service and customer communication.
5. Content AI
As the name suggests content AI helps with content writing. In this AI software just like chat GPT, you can create both long-form and short-form content. Unlike ChatGPT you don’t need to add your content tone like playful, serious, etc in the prompt they already have those inbuilt, which you can select after your prompt is completed.
Content AI will save you a lot of time while writing your online content, but make sure that the content is quality.
6. Frase AI
Creative and copywriting is a marketing aspect that is very tricky, as it requires creativity and search engine optimization. Sometimes it’s very difficult to find all the relevant SOE words for your blog and website.
With the help of Frase AI, you can create relevant content for your website and blogs using this AI software writing content for your website will be a breeze.
AI marketing software are free, but if you are not comfortable using a free AI tool due to data safety there are a few AI software that you can purchase.
7. Chatfuel AI
This AI will help your small online business. This AI will help you send quick messages to your customers using custom chatbots. This AI will help you with increasing your online reach on social media websites like Instagram and Facebook.
Unlike other software in this blog, this AI tool is not completely free of cost, but they have a free trial that you can use.
8. Resemble AI
This AI software is useful for creating podcasts to promote your business. You can translate your content into different languages in order to increase your reach and attract a more global audience and customers.
Price- the pro version price depends on the customization you chose, the base version is $0.0006 per second but just one language English.
9. Adobe AI
Adobe is a very trusted website for making creatives, with the use of this AI software you can make creatives quickly without sacrificing the quality.
this AI will make your work easy and give you quality content, which will make your business stand out.
The most attractive quality of all this AI software is the fact that they are user friendly as well as free, hence we see them being in demand.
Just like AI software, imagine if your accounting software was also user-friendly and free. Well then let us introduce you to profitbooks.
A quick user-friendly accounting software that you can use for free. Not only that profitbooks also let you create beautiful invoices, help you with inventory management and so much more.
Find out how ProfitBooks can help you with your accounting needs! Create your account for free today.
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