4 Ways Flexible Packaging Could Benefit Your Business
In an age where efficiency has become a guiding principle for every enterprise, saving time, money and energy has never been more important for financial decision-makers. Taking a conscious and robust approach to product packaging and delivery is one way to combat this issue in your enterprise.
From reduced space wastage to lowered transport emissions, the benefits of flexible packaging are endless. To help you on your way, we’re drawing on the expertise of the packaging manufacturers from Kendon packaging, who will share their comprehensive guide to the advantages of opting for versatile packaging solutions.
Get more in one space
Choosing flexible packaging will give you the freedom to optimise your packaging space, as extra packing materials could lead to additional weight and space being taken up. Not only will this reduce costs, but also lower the impact of waste packaging material on the environment.
By rethinking your packaging strategy and using custom-sized boxes, for instance, you have the potential to pack more products using fewer materials that will bolster efficiency across the entire process. When paired with a robust inventory management system to further improve the efficiency of product order processes and stock management, flexible packaging solutions can save your business money and reduce its environmental footprint.
Lower transport emissions
Packaging accounts for approximately 5% of the energy used in the life cycle of a product, therefore a significant contributor to greenhouse gas emissions. By looking for ways to reduce the weight and volume of your packaging, you can lower greenhouse gas emissions associated with the packaging industry, while still preserving the features of your product.
Optimising the space packaging consumes in transport is one way to ensure your company is doing their bit for the planet – less wasted space means more efficient shipping methods.
Using recycled materials in the production of your packaging and facilitating subsequent recycling means that after becoming waste, they can be transformed into another resource. This not only works at reducing your carbon footprint – but also bolsters your business’ efforts to further the implementation of a circular economy within the packaging industry, too.
With some small changes to packaging and transportation, it’s easy to strengthen your company’s commitment to environmental care and improvement to support the fight against climate change through leaner, more cost-efficient packaging operations.
Make your product stand out
Using a unique packaging design such as clear packaging will set your product apart from your competitors. By making your packaging transparent, customers will receive a clear visual of the item, making it easier for consumers to assess the product’s characteristics and benefits before they even open it up.
From cosmetics to electronics, the benefits of clear packaging are endless. It’s cheap to manufacture and the printing process is fast too, delivering quick turnaround times. To make it stand out, clear packaging gives you the freedom to add a creative element to your product – this could be branded labels and packing tape or other eye-catching designs features.
It can also build trust with your target market by actively showing there is nothing to hide. Customers will naturally gravitate towards products they can physically see, minimising the chances of buying the wrong product and managing their expectations from the get-go.
The versatility of flexible packaging means it can be designed to include zip locks, spouts and seals which can be resealed after opening. Not only will this deliver greater convenience, but it could also attract more sales through promoting reusability and greater convenience when opening the packaging.
Furthermore, in efforts to create a compostable, biodegradable alternative to plastics which lasts just as long, the likes of polyolefin and polyethene are recyclable and meet sustainability standards – providing a sustainable packaging solution for the future.
With the added benefit of using less energy to manufacture and transport, this type of flexible packaging also creates fewer greenhouse gases on route to market. As a result, this could boost customer appeal in the market, particularly for Millennial and Gen Z consumers, who are more likely to buy from brands and companies who take steps to reduce their environmental and ecological footprint.
The use of flexible packaging is growing across almost every industry. From increasing customer appeal to reducing greenhouse gases, there is a raft of benefits associated with versatile packaging that has the potential to transform modern supply chains for the future.
About the Author:
Alex Jones is a content creator for Kendon Packaging. Now one of Britain’s leading packaging companies, Kendon Packaging has been supporting businesses nationwide since the 1930s.