6 Ways To Optimize Your E-commerce Site and Beat the Competition

Keeping your e-commerce website optimized and updated is crucial to stay competitive.

Thousands of companies and businesses are shifting their presence to the internet. The corporate world has understood the requirement of being visible on the World Wide Web. That’s one of the reasons the competition is getting stiffer with the passage of time.

A successful and efficient e-commerce site needs to be fully optimized to grab more business opportunities in the long-run. There could be more than a few tweaks that your website requires to flourish in the relevant industry. It is imperative for you, as a business owner, to know the latest trends and requirements of the online corporate world.

Do you need astonishing results in no time?

Do you need help with optimization, conversion, and organic traffic?

In this article, you are going to explore 6 ways through which an e-commerce store can achieve the set targets flawlessly.

Let’s take a look.

1. Build a mobile-friendly website

It is important for an online store to be mobile-friendly in today’s world of technological advancement.

According to a recent survey done by Google, over 53.67% of e-commerce sellers are mobile responsive.

You need to provide an outstanding experience to customers who visit your website through their mobile devices. Most of the businesses have started to modify their online stores to comply with mobile interfaces. They understand the fact that the increasing number of mobile users has made it essential for e-commerce sites to make adjustments in accordance with the latest mobile trends.

A poor mobile experience can be shattering when it comes to achieving sales goals. It will never help you lead in the relevant industry. On the other hand, a well-optimized mobile experience improves your online store’s rankings in Google and other search engines. All the content such as video, text, and images should be well-aligned on your website when it’s loaded through a mobile device.

Thus, being mobile-friendly is vital if you want to leave your competitors in the dust.

2. Product reviews and customer ratings

Do you want to make your potential customers feel confident? Then, add product reviews and customer ratings!

It is one of the key strategies that online stores are adopting nowadays. Studies have shown that genuine product reviews can increase your website’s conversion ratio by a whopping 270%.

Product reviews and customer ratings help build trust between the customer and the website. Personal recommendations made by previous customers entice visitors to trust your online store and make a purchase with confidence. All you need to do is simply ask your customer to provide feedback based on his purchase experience. It can be in forms of star ratings and text. This review will be shown on the relevant product page and serve as a source of inspiration to increase the conversion rate.

3. Official mobile application

An official mobile application from can actually be productive for your e-commerce business.

It reduces the headache and paves the way to make purchases in an easy way. Numerous successful online retail stores launch mobile applications for both Android and iOS mobile users. There are myriad online service providers that use mobile apps to make things easier for their customers. Mobile responsiveness is of immense importance. A customer can easily install the relevant app from play store or iTunes and enjoy a flawless user experience through easy navigation. Furthermore, the entire order process is simplified into a few steps for customer’s facilitation.

4. Content, Keyword research and SEO

Content is king! No doubt about it.

The content of your website should look engaging ad professional. Always try to use clear and concise text to make it easy for visitors to understand the given information. However, you should not cut down the key information about the product or service.

Aside from content, keyword research is of great significance when it comes to appearing in top search results. Think and imagine through what ways a potential customer can search for your product on the internet.

Many people type long-tail keywords to get the required results and stay away from unwanted search variables. That’s why it is good to use long-tail keywords in content, Meta title, Meta description, and image alt tags.

You can also analyze your competitor’s content strategy to beat them out in e-commerce competition.

Furthermore, you should take care of your website’s SEO score. The entire site architecture should be based on the true principles of the latest SEO trends. You can go for content marketing through different channels such as social media platforms.

Pay attention to on-page and off-page SEO aspects. Quality link building can also play a vital role in improving your website’s authority.

If you can don’t possess enough SEO knowledge, ask professionals for assistance. However, it is better to develop such expertise to stay on top of everything related to search engine optimization.

5. Improve page speed

Time has become the most precious thing in today’s chaotic world. People are busy with their routine chores. It’s hard for a busy person to spend hours on the internet just to buy the required stuff.

One of the core purposes of online shopping is to eliminate the wastage of time. An ideal online e-commerce website should load faster to provide the required information in the blink of an eye. If your site takes longer than expected, then the bounce rate will increase, which will eventually result in lesser conversions.

Therefore, it is immensely important to boost page speed using true and tried methods. There are plenty of apps and techniques available that can help your website load quicker on desktop and mobile interfaces. You can also use image compressor tools to help improve the average load time. Run a speed test using credible online tools and take action to boost your website speed today.

6. Beat the competitors

The competition among e-commerce stores has become fierce. Everyone tries to beat out the rest in the race of sales and conversions. Time waits for no businessperson. If you wish to stay in the game, then you need to watch out what your competitors are doing to win the hearts of customers. Keep a close eye on competitor websites and try to offer a better deal. Remember, visitors get attracted to only those online stores which offer catchy deals.

You can take advantage of several sales events taking place throughout the year.

Offer exciting sales on Christmas, Boxing Day, Easter, Black Friday, Cyber Monday, and Valentine’s Day. Try to think slightly differently and come up with an idea that no one can resist. Run a promo bar on top of the website, feature attractive offers on homepage sliders, and send regular newsletters to keep your visitors updated with the latest offerings. You can highlight plus points of your service as well. Give your customers great customer support before and after the purchase. Win positive feedback and keep rewarding previous customers with exclusive offers and perks.

Final Words

It might be easy to start an e-commerce business, but it’s never too easy to win the race.

There are many other similar online business setups who constantly work hard to provide their customers with the best products and services. It is advisable to analyze the overall performance of your website and see where improvements are needed.

Remember, sometimes a few minor adjustments can help you achieve business goals. Roll up your sleeves now and begin optimizing your e-commerce site through the aforementioned recommendations.

Author Bio for Sandra Larson:

Sandra is a blogger having years of experience as a writer at an essay writing company in Australia. She has written dozens of helpful guides to help startups boost their performances and achieve set goals. Larson is an avid shopper who loves hassle-free online shopping experience.