A good tool improves the way you work. A great tool improves the way you think. And in digital marketing, the tools entail the software you use in your agency or business that make your job easier.
However, discerning which tools are great and which are not suitable for your business can be challenging.
Most companies choose the software based on various factors, including what goals they want to achieve, their requirements, and their budget.
There is another way of choosing software for your company that is more efficient and simpler.
It is by looking for recommendations from industry experts who have been using the software and can give you the best ones for each need. This method reduces all the research work you will have to do on each software.
Here is our list of top 30 software that you need to include in your business suite to create successful digital marketing strategies.
1) Google analytics
No matter your business, a highly functional website is an essential part of your digital marketing strategy. Google Analytics is one tool that your business must have to understand how your website is performing and get insights into your audience’s responses. The data you collect from your Google Analytics can go a long way in creating all your marketing strategies.
Mixpanel is another analytic tool that can give you the insights you need. We recommend it along with Google Analytics because it is faster, and you can get more holistic insights than Google analytics. The significant difference in both these tools is that Mixpanel focuses on event tracking while Google Analytics relies on page
DashClicks is one tool to have in your arsenal if you are running a digital marketing agency. This automation tool can take care of your client’s every marketing need, from website development to directory listings.
You can use this tool to scale your services without investing in an in-house team. Another added benefit of DashClicks is that it comes with three unique inbuilt tools known as:
- Agency Website: This in-built tool helps you design your agency website within minutes and customize it as per your requirement, eliminating the need for month-long coding and development processes.
- InstaSites: Through InstaSites, you can build websites for your clients with no explicit coding knowledge or hiring website developers. You can even make them in bulk, saving you a lot of time and money.
- InstaReports: This fantastic tool helps you create campaign reports for potential clients to help them see why they need your agency’s services for their business to grow.
PersistIQ is an email automation tool you need to have for your email marketing campaigns. This innovative tool helps you write personalized emails to your prospective buyers and has a tracking mechanism to help you see how well you are doing. This tool is best suitable for ABM campaigns.
Marketo is one of the best tools in the market for lead generation and landing page creation. This tool has a user-friendly interface and can help you significantly enhance your leads and conversions.
Most businesses need help managing their finances and using an accounting tool is far more efficient, accurate, and cost-efficient. ProfitBooks is one such accounting software that you can use for your business.
This free online accounting software helps you manage your entire business accounting process including tax returns, manual journal entry, and online consultation with an accountant.
The salient features of this software include:
- Professional invoices: Invoices are an essential financial element of any business to maintain a steady cash flow. With ProfitBooks you can create professional invoices with a few clicks and send them to your clients to keep your AR on track. Timely invoice reminds also facilitate your cash flow.
- Inventory management: Another financial aspect that ProfitBooks can take care of is your inventory and sales tracking. You can track the inventory in each step of your manufacturing process efficiently even at multiple production sites and product batches.
- Chat support: Another essential feature that makes ProfitBooks one of the best software in the market is that it provides online chat support to help you out when you get stuck somewhere.
PR is not something that can be taken lightly in today’s world. It has the power to make or break your brand. BuzzStream is software that you can use to enhance your PR through link building, content promotion, and other means. It also helps you manage your influencer outreach.
If you want to help your clients create ebooks for their promotional marketing strategies, Beacon is a must-have tool for your agency. With the help of Beacon, you can publish lead-generating ebooks quickly without investing months in research, designing, etc. It comes with a set of unique templates that you can use to make your job easier.
9) Content snare
Content creation is an integral part of any digital marketing agency. It often includes many back and forth between the client and agency to create a content copy that meets client expectations. Content snare makes the collaboration between both parties seamless and efficient.
10) HubSpot CRM + Sales pro
Managing your sales spread out over various channels, services and clienteles can become very complicated, and linking them all together may seem impossible. HubSpot’s Sales Pro makes it possible for you to manage all the friction in your sales strategies.
11) Moz Pro
SEO is another essential element of any business’s marketing strategy, and an agency needs tools to measure and analyze the SEO of their clients. Moz Pro is one such tool that can help you explore the client’s SEO keyword research and much more.
Ahrefs is another SEO analytics and tracking tool you can use for your agency. Ahrefs unique is the number of features, such as the keyword explorer and broken backlinks report, to make your SEO analytics more accurate and reliable.
The importance of social media in digital marketing cannot be overlooked anymore. However, managing multiple social media platforms for various clients can become quite cumbersome, which is why Hootsuite has become a favourite for a lot of agencies. With Hootsuite, you can manage multiple social media platforms for your clients seamlessly from one platform.
Another valuable tool for social media management is Buffer. With Buffer, you can schedule and create engaging social media posts for your clients quickly. Buffer enables you to schedule posts for upcoming months and see the analytics of your posts as well.
15) Tube Buddy
YouTube is one of the best platforms for businesses to promote video content. However, its reporting and management can become complex and time-consuming. Tube Buddy is a tool that you can use to manage reporting from YouTube directly. This tool can help you a lot of time otherwise spent on pulling out bulky reports and analytics.
Everyone knows the benefit of using Grammarly for grammar and spelling mistakes. However, Grammarly can do more than just make your content’s grammar right. It can help improve the readability and tone of your content. It also ensures that the language you use is understandable to a general audience.
Graphics play a vital role in all your digital marketing campaigns, and Canva is one free tool you can use for your agency to design unique graphics quickly. Its user-friendly interface and endless design templates make it a valuable tool for any digital marketing agency.
Editing pictures is part and parcel of agency life. Whether to create ad sets or social media posts, photo editing and graphic creation are essential. Fotor is yet another fantastic tool you can use for editing photos. It has various essential features that can help you create high-quality images and graphics for your projects.
Chatbots have an integral role in the digital world for enhancing customer satisfaction and experience. Drift is one of the best tools you can use to add chatbots to your website. Drift can help you create personalization in your chats with customers to enhance conversions and customer satisfaction.
Not every agency or client can offer a free trial of their products or service, making it difficult for them to gain customer trust before purchasing. In such cases, tutorials can help you achieve that trust. Nickelled can help you give clients guided tutorials to help the end-user understand the product without using them or through client interactions.
Email marketing is on the rise; however, finding out potential customer emails is still a mammoth task for most businesses. ContactOut is an ingenious tool you can use to find out emails that rarely pop up on other email search tools. Using this tool, you can get reliable contact information from potential clients and customers quickly.
Email automation is another essential function that your agency needs in order to simplify your email marketing campaigns for clients. MailChimp is one of the best tools to automate your email chains. It helps you write personalized emails that can lead to better conversions seamlessly and also enables you to track results.
Personalizing a WordPress site is quite challenging, yet personalization has become crucial for conversions. Unless software can help you achieve that, it can create content based on the behavior traits of visitors on the site for more personalized user experiences.
Having a reliable data source for your outbound sales is a must-have for the success of any business. However, most such lead generation tools provide data only at the account level, which means you may pursue wrong leads. IntentData.io is one data collection tool that you can use to gather actionable data that is reliable and can help you generate better results quickly.
Fear of missing out is a thing that shapes a lot of human behaviour. Proof is a software that applies the concept of encouraging people to experience what others are experiencing on the web. It shows the visitors what others are using and preferring to gain conversions at a far quicker rate on your home page and landing pages.
If you want to leverage the benefits of influencer marketing for your business and your clients, Upfluence is a tool that you must have. Upfluence can help you find the right influencers and run marketing campaigns efficiently. You can get the right influencer for a particular brand, manage campaigns, and measure results through this tool efficiently.
27) Screaming Frog
Technical SEO is one aspect of SEO that cannot be overlooked if you want to rank high on Google. Screaming Frog is one ingenious crawler that can ensure that all the technical aspects of your websites are on the spot so that you can move on to on-page and off-page SEO.
Keeping track of everything happening with a project can become challenging when you are a growing agency with multiple projects. Trello is one tool that can help you keep track of what’s going on with every project. Trello’s visual representation of each project gives you a hawk’s eye view of every detail to not miss out on critical tasks.
Digital marketing is a highly dynamic industry, and all these tools are incredibly valuable for any business agency to make the workflow and processes more efficient.
However, you need to analyze the benefits of each instrument and the opportunity cost associated with them before making a final choice.
Did we miss any useful tool? Please share it in the comments below.