You are likely to be familiar with the practice of white labelling without even knowing that is what it’s called.
When it comes to offering new products, there is no easier way to offer your clients more than by white labelling an existing product or service.
White labelling essentially allows you to put your branding and logo on a third-party tool and present it as your own.
White-label software on the web and tech industries is a newer practice. This is when software and development services are sold unbranded by one company and then sold and branded by another.
Having a great idea and being able to transform that into a viable business takes resources, talents, and staff.
White labeling is a crucial resource for many businesses, especially small companies, and start-ups trying to compete with industry giants.
When done correctly, an entire brand can be built around a SaaS white-label product, but you will need to price it correctly to maximize revenue.
These white-label solutions are usually ready-to-sell, fully integrated, tested, and vetted. All you need to do is brand them and hit the market. You do not have to waste time on development and testing.
With more and more new technologies coming to light, it is the perfect time for white-label online and digital products, such as marketing automation.
Getting in on the ground floor of this new and exciting industry by white labeling an existing platform is a beneficial and worthwhile idea.
This has many advantages compared to developing a new product or service from scratch- in this article we have listed the main ones for you.
1) Branding
If you are trying to build your brand name, white-label software providers offer a quick and impressive way to get your name in front of potential clients. When the clients and potential viewers see your name on software, your business becomes something trustworthy and reliable. Credibility helps you expand very fast.
The white-label software provider’s name does not show up anywhere on the product – it is all yours as far as customers are concerned.
When it comes down to it, the customer is doing business with your company and that is whom they trust – if they suddenly end up in a software system with a completely different branding from your own, that is not good for the customer experience.
Every time that customers use your white label software, your name and logo will be front-and-centre on their screen. You cannot beat that type of smooth marketing.
There will be no reference to the white label supplier – they only provide the technology that enables you to service your customer.
2) Saves your time
Building a piece of software for your business will take months even if you have a professional team of developers and designers, and these days time is what we all lack. One of the main reasons why creating new software is very time consuming, is the fact that there is a learning curve when creating something from the ground up.
You will need to discover what works and what does not and why, on a technical level and, of course, based on input from users. Why waste time reinventing the wheel when you can white-label?
White labeling will ultimately save months of development time of your team which can be used to boost your business, or you can spend it on marketing work. Another major benefit of using white label software is that the software can be used immediately.
It has already been built and tested. You simply unpack it and get going. Your employees will need to be trained to use it, but many white-label software creators have training programs already designed – which is another benefit.
In the software development cycle, the biggest problem is the rapid change in technology. Instead of having to wait for customized software to be built, white-label software is ready to be used – so it is not outdated before you even get to use it.
3) High-quality products
Third-party developers understand the importance of making a quality product that numerous companies will want to buy. With a software company, new products must be tested several times before they are officially launched.
By the time the software gets to the stage where businesses can buy it, it should have been tested numerous times.
Also, a white label company will likely continue to upgrade its product and help you sell the product of current technology.
Software providers usually hire the best. So you will be sure to get an outstanding quality that you might not be able to replicate on your own. For a small business that does not have financial or staffing resources, this is the best possible way to offer software to clients.
In the case of white labeling automation products, You wont to be able to personalize your product to fit the needs of you and your clients. This allows you to create your platform, set your pricing, and advertise your products, Exactly how you want them — all without spending any time on development!
4)Risk-free
If you have not been building software for years, you will most probably fail the first. And put more effort to rebuild the product or fix the mistakes. You are never sure if it will work or if the people you hire to craft the software will get the product done.
By the time the software is finished, your budget could be blown, and the software might already need to be updated. The entire process could be a massive failure.
In the case of white labeling, you just pay for their expertise and enjoy the quality work. With a white label product, you can skip the entire design and programming process. The only thing you need to do is think of a proposition and bring it to the market.
And if something goes wrong, their team is the one to fix the bugs and take care of the quality. They have gone through many beta tests, troubleshooting. Overall, they have the experience to create the app of your dreams in a short period of time.
When you invest in a white-label software, there is no risk to you.
Other than making sure that your company label is properly placed on the product. These risk-free products are perfect for start-ups or small businesses that do not have resources to waste.
Wrap Up
If there is someone else who is an outsourced developer who can create a product better than you can. It is worth the cost and time savings. By using white label solutions, you will have more time to devote to business development. It is clearly a high ROI expansion for your business and revenue.
There are plenty of reasons above to prove that white labeling is worth every penny spent on it.
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