Do you want to become a pro-Amazon seller?
Here are the ten useful tips for selling on Amazon. Amazon market is growing every year and is also a robust market to survive.
Numbers of Amazon sellers are rising day-by-day due to which the market is getting more competing than ever.
If you have the right selling strategies, Amazon is a highly rewarding and profitable business platform. Let’s not waste any time and start the list:
1) Create authentic product details for reaching to customers
Amazon is overwhelmed with thousands of products and customers looking for great Amazon deals. A customer can narrow down the search using filters or even by directly mentioning the product with the desired features. Both ways Amazon is going to look for the relevant search fit products to show to the customer.
Right here your product details or information play a vital role. More authentic and detailed product information or specifications increase the chances of matching the buyer’s search more efficiently.
One good practice is to customize each of your selling product details according to the searched keywords. Study the customer searches and optimize your product details or information for better sells.
2) Follow Amazon’s rules
You will not like to get penalized or suspended for violating Amazon selling rules. Compared to other online selling platforms, Amazon is acknowledged more for its clear and easy to understand selling policies.
You can easily find the policy page by login-in to your seller central account. You can read all the policies related to different seller activities from the policy page. Make sure you are following all the rules to save yourself from any infringement.
3) Move to Fulfillment by Amazon (FBA)
To become a pro-Amazon seller, it is smart to jump to Fulfillment by Amazon (FBA). It is a program that allows the seller to ship their merchandise in advance to Amazon warehouse and at the time of sell amazon ships it to the buyer. Also, FBA takes absolute care of customer service, delivery, return, and refunds. In short, it gives plenty of time to focus on other important things in your business.
Though the fees are high, it boosts your sales considerably. Most of the time these fees are offset by the cost of packaging and shipping materials of the products. Hence, it saves you time and efforts guaranteeing you the best care of your customers.
4) Compete using the pricing
Amazon has a reputation for the best deals in the market. That is why people prefer to shop through Amazon. Every seller on Amazon tries to sell at the best possible price to attract more and more customer to their product.
Therefore, a thorough study of the product pricing related to your product is the key to compete against the competition in the Amazon market. If you want your product to be sold, make sure you are setting a reasonable price tag on it.
For unique products, you can set your convenient price but, for common products, you must beat your competitors to get into your customer’s shopping carts.
5) Try to win the Buy Box
Around 78% of the Amazon sale is made through the buy box. Hence it is crucial to own Buy Box to get more sales on your products. Buy Box is the page that shows up when buyers click on any of the recommended results from their initially made search.
You can grab this spot by using these three methods:
- Lowest prices with good seller’s account reputation – If you have a good seller’s account with good reviews then and your products with lesser cost. You have a higher chance of owning the Buy Box.
- Having unique items – If a buyer is looking for a unique kind of product, and you are the only seller with the product. You will surely win the buy box. Having your own label/product line is a good way of guaranteeing that the buy box is always yours.
- Using the bundling policy of Amazon to create unique items – You can create a unique set of various items to make one unique product. These bundles help buyers to save time and buy instantly. Isn’t this a great idea to skip the competition and win the Buy Box.
6) Customers are the Top Priority
Having a happy customer is the key to success for any business. Same goes with the Amazon sellers as well. Every time your customer has a query, it needs to be answered on time. Usually, Amazon shares you all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your sellers account merits.
You can link your seller central account to smart-phones to stay on top of this and ensure happy customer experience. If you are a merchant fulfilled seller make sure to deliver the items in the given estimated time.
Also, always enter the tracking information. In case of any delay, you lose your credit and fall in danger of losing the account.
7) Have Large Product Images
Images are crucial for selling products to online buyers. A description is incomplete without a good picture. Amazon has strict rules for images like every image should be at least 1006 pixels in size.
Also, the main images should have a plain white background of the image. A genuine and large size product image create trust and help buyers to zoom in the details efficiently.
Your product can be sold only if its image matches the details mentioned in the information given in the product description.
8) Manage Inventory Proactively
Your inventory is crucial for maintaining your sales rank. Amazon consigns sales ranks to all products based on the arrival and quantity of the sale. So, running out of stock is big no if you want to be a pro-Amazon seller.
Make sure you manage your inventory well in advance based on its sales. All your stocks should be pre-order before it ends. Also, plan well to meet the demand and supply needs during the festive time when shipments become a little slow and sudden increase in sales. You should maintain proper re-order levels.
Losing your sales ranks can affect your business adversely and will take months to get it back on pace.
Read more about Inventory Management.
9) Use Amazon Keyword tool
Keywords are those words that your customers use to search the product they want to buy. These keywords can help your customer to directly take them to your product page with wasting any time. Therefore you must use the right keywords for your products descriptions to get more and more customers to your product page.
For example, if you have a product named blue diamond ring, your keywords should be Diamond ring or Blue Diamond or Blue Ring. These keywords will directly bring your customers to your product.
Also, avoid repeating your keywords in the title as Amazon search engine will ignore it completely.
10) Take efforts to remove the negative reviews
A negative or neutral review can ruin your product sale and affect your business adversely. In many cases, your seller status and account gets in danger of being suspended.
Therefore, always make sure to take an extra mile to get those reviews removed. Whenever you get any such feedback, try to communicate directly with the customer to apologize and explain the situation.
Sometimes making by for the inconvenience will help you get rid of those negative reviews.
The bottom line
Amazon is a lenient and transparent platform to use. Having the right strategy for your business plan can help you beat the competition and earn profits. Use the above tips to become a pro-Amazon seller taking your business to unusual heights.
Hope you find the above article helpful for your business!